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Strategic Advertising Management/ Fifth edition Larry Percy & Richard Rosenbaum-Elliott
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TextPublication details: Oxford University Press; 2016Edition: 5th editionDescription: 429p; 25x19cmISBN: - 9780198703655
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SAF Reference Library | Social Sciences | HF5801-6182 161.704 (Browse shelf(Opens below)) | Available | 4890 |
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Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan
English
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