Strategic Advertising Management/ Fifth edition Larry Percy & Richard Rosenbaum-Elliott

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Material type: Text

TextPublication details: Oxford University Press; 2016Edition: 5th editionDescription: 429p; 25x19cmISBN:

9780198703655

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Summary: Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	SAF Reference Library	Social Sciences	HF5801-6182 161.704 (Browse shelf(Opens below))	Available		4890

Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan

English

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