Strategic Advertising Management/ Fifth edition
Strategic Advertising Management/ Fifth edition
Larry Percy & Richard Rosenbaum-Elliott
- 5th edition;
- Oxford University Press; 2016
- 429p; 25x19cm
Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan
English
9780198703655
2015955917
Adevrtising
HF5801-6182 Commerce- Business- Advertising
Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan
English
9780198703655
2015955917
Adevrtising
HF5801-6182 Commerce- Business- Advertising