Strategic Advertising Management/ Fifth edition (Record no. 4890)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00929nam a2200217Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4890 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250217s9999 xx 000 0 und d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2015955917 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780198703655 |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic Advertising Management/ Fifth edition |
| Statement of responsibility, etc. | Larry Percy & Richard Rosenbaum-Elliott |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th edition; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Oxford University Press; |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 429p; |
| Dimensions | 25x19cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Adevrtising |
| 9 (RLIN) | 7017 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | HF5801-6182 Commerce- Business- Advertising |
| 9 (RLIN) | 7018 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Percy, Larry |
| 9 (RLIN) | 7019 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rosenbaum-Elliott, Richard |
| 9 (RLIN) | 7020 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Social Sciences | SAF Reference Library | SAF Reference Library | 02/17/2025 | HF5801-6182 161.704 | 4890 | 02/17/2025 | 02/17/2025 | Book |