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Brand Media Strategy: Integrated Communications Planning in the Digital Era/ Second Edition Antony Young

By: Material type: TextTextPublication details: Palgrave Macmillan; 2010; 2014Description: 242p; 24x16cmISBN:
  • 9781137279569
Subject(s): DDC classification:
  • 658.8'27--dc23
LOC classification:
  • HF5415.1255.Y68 2014
Summary: Integrated Communications Planning in the digital era
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