Brand Media Strategy: Integrated Communications Planning in the Digital Era/ Second Edition (Record no. 4888)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00771nam a2200229Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4888 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250217s9999 xx 000 0 und d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2014001649 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781137279569 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1255.Y68 2014 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8'27--dc23 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Young, Antony |
| 9 (RLIN) | 7011 |
| 245 #0 - TITLE STATEMENT | |
| Title | Brand Media Strategy: Integrated Communications Planning in the Digital Era/ Second Edition |
| Statement of responsibility, etc. | Antony Young |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Palgrave Macmillan; |
| Date of publication, distribution, etc. | 2010; 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 242p; |
| Dimensions | 24x16cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Integrated Communications Planning in the digital era |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | HF5410-5417.5 Commerce- Business- Marketing. Distribution of products |
| 9 (RLIN) | 7012 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 9 (RLIN) | 7013 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social Media |
| 9 (RLIN) | 7014 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Social Sciences | SAF Reference Library | SAF Reference Library | 02/17/2025 | HF5410-5417.5 255.12 | 4888 | 02/17/2025 | 02/17/2025 | Book |