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Brand Media Strategy: Integrated Communications Planning in the Digital Era/ Second Edition

Young, Antony

Brand Media Strategy: Integrated Communications Planning in the Digital Era/ Second Edition Antony Young - Palgrave Macmillan; 2010; 2014 - 242p; 24x16cm

Integrated Communications Planning in the digital era

English

ISBN: 9781137279569

LCCN: 2014001649

Subjects--Topical Terms:
HF5410-5417.5 Commerce- Business- Marketing. Distribution of products
Internet marketing
Social Media

LC Class. No.: HF5415.1255.Y68 2014

Dewey Class. No.: 658.8'27--dc23

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