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Color Sells : Choose the Right Colors for your Package

Material type: TextTextPublication details: Hong Kong; SendPoints Publishing Co. ; 2019Description: 256p; 28x22cmISBN:
  • 9789887928386
Subject(s): Summary: Color psychology shows that color has great influence on our mind, and it has been widely applied in product packaging to achieve great success in boosting sales.This book shows the critical roles that color plays in branding and marketing, and introduces the basics of color theory.
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Color psychology shows that color has great influence on our mind, and it has been widely applied in product packaging to achieve great success in boosting sales.This book shows the critical roles that color plays in branding and marketing, and introduces the basics of color theory.

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