Color Sells : Choose the Right Colors for your Package

Material type: Text

TextPublication details: Hong Kong; SendPoints Publishing Co. ; 2019Description: 256p; 28x22cmISBN:

9789887928386

Subject(s):

NC997-1003 Commercial art. Advertising art

Summary: Color psychology shows that color has great influence on our mind, and it has been widely applied in product packaging to achieve great success in boosting sales.This book shows the critical roles that color plays in branding and marketing, and introduces the basics of color theory.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	SAF Reference Library	Visual Arts	NC997-1003 6.1 (Browse shelf(Opens below))	Available		2159

Color psychology shows that color has great influence on our mind, and it has been widely applied in product packaging to achieve great success in boosting sales.This book shows the critical roles that color plays in branding and marketing, and introduces the basics of color theory.

English

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