Color Sells : Choose the Right Colors for your Package
Color Sells : Choose the Right Colors for your Package
- Hong Kong; SendPoints Publishing Co. ; 2019
- 256p; 28x22cm
Color psychology shows that color has great influence on our mind, and it has been widely applied in product packaging to achieve great success in boosting sales.This book shows the critical roles that color plays in branding and marketing, and introduces the basics of color theory.
English
9789887928386
NC997-1003 Commercial art. Advertising art
Color psychology shows that color has great influence on our mind, and it has been widely applied in product packaging to achieve great success in boosting sales.This book shows the critical roles that color plays in branding and marketing, and introduces the basics of color theory.
English
9789887928386
NC997-1003 Commercial art. Advertising art