Marketing in the Public Sector: A roadmap for improved performance/ Author: Nancy Lee, Philip Kotler

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Material type: Text

TextPublication details: Pearson Education; 2007Description: 332p; 23x16cmISBN:

9780137060863

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Summary: This book provides an excellent planning framework for public sector officers engaged in all levels of marketing and communication. Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs.

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	SAF Reference Library	Social Sciences	HF5410-5417.5 115.425 (Browse shelf(Opens below))	Available		4887

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This book provides an excellent planning framework for public sector officers engaged in all levels of marketing and communication. Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs.

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