Marketing in the Public Sector: A roadmap for improved performance/ (Record no. 4887)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01502nam a2200193Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4887 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780137060863 |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing in the Public Sector: A roadmap for improved performance/ |
| Statement of responsibility, etc. | Author: Nancy Lee, Philip Kotler |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson Education; |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 332p; |
| Dimensions | 23x16cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book provides an excellent planning framework for public sector officers engaged in all levels of marketing and communication. Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | HF5410-5417.5 Commerce- Business- Marketing. Distribution of products |
| 9 (RLIN) | 7007 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing strategies- Public sector |
| 9 (RLIN) | 7008 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 7009 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lee, Nancy |
| 9 (RLIN) | 7010 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Social Sciences | SAF Reference Library | SAF Reference Library | 02/17/2025 | HF5410-5417.5 115.425 | 4887 | 02/17/2025 | 02/17/2025 | Book |