| 000 | 00929nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | 4890 | ||
| 008 | 250217s9999 xx 000 0 und d | ||
| 010 | _a2015955917 | ||
| 020 | _a9780198703655 | ||
| 245 | 0 |
_aStrategic Advertising Management/ Fifth edition _cLarry Percy & Richard Rosenbaum-Elliott |
|
| 250 | _a5th edition; | ||
| 260 |
_bOxford University Press; _c2016 |
||
| 300 |
_a429p; _c25x19cm |
||
| 520 | _aStrategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan | ||
| 546 | _aEnglish | ||
| 650 |
_aAdevrtising _97017 |
||
| 650 |
_aHF5801-6182 Commerce- Business- Advertising _97018 |
||
| 700 |
_aPercy, Larry _97019 |
||
| 700 |
_aRosenbaum-Elliott, Richard _97020 |
||
| 942 | _cBK | ||
| 999 |
_c4890 _d4890 |
||