000			01502nam a2200193Ia 4500
001			4887
008			250217s9999 xx 000 0 und d
020			_a9780137060863
245		0	_aMarketing in the Public Sector: A roadmap for improved performance/ _cAuthor: Nancy Lee, Philip Kotler
260			_bPearson Education; _c2007
300			_a332p; _c23x16cm
520			_aThis book provides an excellent planning framework for public sector officers engaged in all levels of marketing and communication. Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs.
546			_aEnglish
650			_aHF5410-5417.5 Commerce- Business- Marketing. Distribution of products _97007
650			_aMarketing strategies- Public sector _97008
700			_aKotler, Philip _97009
700			_aLee, Nancy _97010
942			_cBK
999			_c4887 _d4887