000			01631nam a2200229Ia 4500
001			4881
008			250217s9999 xx 000 0 und d
010			_a2012005591
020			_a9780814420300
050			_aHD30.3.S5774 2012
082			_a658.4'5--dc23
100			_aSmith, Paul _96986
245		0	_aLead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire/ _cPaul Smith
260			_bAMACOM; _c2012
300			_a288p; _c23x17cm
520			_aStorytelling may be an age-old tradition, but in today's corporate world, it's also been embraced as a uniquely powerful business practice. Top organizations utilize it as a means to communicate vision. Forward-thinking business schools now include storytelling courses in their management curriculum. As a leader or a manager, if you're not using storytelling as a method to rally your troops and convince others of your ideas, you're missing out on one of the most powerful tools you have at your disposal. Packed with over 100 ready-to-use narratives organized by different business challenges, Lead with a Story helps you get started . . . even if you think you don't know the first thing about telling a story. The book shows you how to connect with bosses, employees, customers, and others on a deep and immediate level using the power of story. Communicationin management; Storytelling; Leadership; Organizational behaviour
546			_aEnglish
650			_aBusiness- narrative _96987
650			_aHD28-70 Industries. Land use. Labor- Management. Industrial management _96988
655			_aAcademic thesis _96989
942			_cBK
999			_c4881 _d4881