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020 _a9786177948246
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245 0 _aZNAK. Ukrainian Trademarks 1960—1980
_c/ U,N,A Collective
260 _bist publishing;
_c2019
300 _a160p;
_c22x19cm
500 _aU,N,A Collective is a design association which focuses on design research and curatorial practices in graphic design
505 _aCONTENTS: --- Foreword by U,N,A Collective --- Kharkiv School of Trademark Graphics (1920s-1980s) by Olha Hladun --- Volodymyr Pobiedin --- USSR Chamber of Commerce and Industry, VNIITE, SADL, Sector of Scientific Research, advertising combines The development of trademarks by design organizations of the Soviet Ukraine by Liia Bezsonova ---Studying the world experience: westernization of Soviet logos (1960s-1980s) by Rokas Sutkaitis --- Potential of the form by U,N, Collective --- Biographical notes.
520 _aZnak. Ukrainian Trademarks 1960-1980s' is research by U, N, A collective (Uliana Bychenkova, Nika Kudinova, Aliona Solomadina) on the history of Ukrainian graphic design, in particular, on the area of corporate identity during the period of Thaw, Stagnation, and Perestroyka. Visual and textual narratives coexist in the book, as this type of material needs not only visual but also textual support. They address the given subject in the wider chronological order: from the 20th century avant-garde to the present. Most importantly, the publication focuses on the Kharkiv school of industrial graphics and the accomplishments of Volodymyr Pobiedin. The publication displays archive materials, identifies the names, describes the processes and highlights the influences in Ukrainian graphic design in the local and global contexts.
546 _aRussian; Ukrainian; English
650 _aGraphic design.
_94107
650 _aN81-390 Study and teaching. Research
_95310
651 _aUkraine
_94108
700 _aBezsonova, Liia (text)
_94109
700 _aBychenkova, Uliana
_94110
700 _aHladun, Ola (text)
_94111
700 _aKudinova, Nika
_94112
700 _aSolomadina, Aliona
_94113
700 _aSutkaitis, Rokas
_94114
700 _aUNA Collective
_94115
942 _cBK
_2lcc
999 _c4201
_d4201