000			03389nam a2200193Ia 4500
001			4197
003			OSt
005			20240926150554.0
008			240708s9999 xx 000 0 und d
020			_a9789954960547
040			_c--
245		0	_aSPEND – إنفق - Du Ready-Made Au Ready-Bought? _c/ Text: Flora Fettah
260			_bKulte Editions; _c2017
300			_a37p; _c19x13cm
520			_aThe SPEND curatorial project invites art, artists and the public to transgression by proposing to reflect on the functioning of contemporary mass consumption. Retail marketing strategy, abundance, over-stocking, the work of art becomes an artistic product and the art gallery a supermarket, the ultimate emblem of globalization, growing economic inequalities and unbridled consumerism. Considering the success of single-price stores, “everything for 100 yen”, “everything for 100 francs” or “everything for 99 cents”, Kulte invites twenty-seven artists to each offer a series of works sold at the single price of 5,000 dirhams . Multiples, drawings, photographs, objects, industrial or artisanal design, paintings and screen prints, each artist is free to offer the “artistic product” of their choice. Have we moved from ready-made to “ready-bought”? ” The SPEND curatorial project therefore offers a broader reflection on the mechanisms and future of contemporary mass consumption. By taking up the codes of retailing and imitating the temples of consumption that are single-price stores, Kulte follows in the tradition of Warhol, who made his work “the sounding board and product of the capitalist and liberal world ", going beyond mere observation and denunciation, while distancing itself from Duchampian and Warholian ideas considering art as a container to return to the content." Flora FettahThe SPEND curatorial project invites art, artists and the public to transgression by proposing to reflect on the functioning of contemporary mass consumption. Retail marketing strategy, abundance, over-stocking, the work of art becomes an artistic product and the art gallery a supermarket, the ultimate emblem of globalization, growing economic inequalities and unbridled consumerism. Considering the success of single-price stores, “everything for 100 yen”, “everything for 100 francs” or “everything for 99 cents”, Kulte invites twenty-seven artists to each offer a series of works sold at the single price of 5,000 dirhams . Multiples, drawings, photographs, objects, industrial or artisanal design, paintings and screen prints, each artist is free to offer the “artistic product” of their choice. Have we moved from ready-made to “ready-bought”? ” The SPEND curatorial project therefore offers a broader reflection on the mechanisms and future of contemporary mass consumption. By taking up the codes of retailing and imitating the temples of consumption that are single-price stores, Kulte follows in the tradition of Warhol, who made his work “the sounding board and product of the capitalist and liberal world ", going beyond mere observation and denunciation, while distancing itself from Duchampian and Warholian ideas considering art as a container to return to the content." Curators: Yasmina Naji, Yasmine Bellouch.
546			_aFrench; Arabic
650			_aN81-390 Study and teaching. Research _95312
942			_cBK _2lcc
999			_c4197 _d4197