000 00789nam a2200193Ia 4500
001 2159
003 OSt
005 20241010120939.0
008 230124s9999 xx 000 0 und d
020 _a9789887928386
040 _c--
245 0 _aColor Sells
_b: Choose the Right Colors for your Package
260 _aHong Kong;
_bSendPoints Publishing Co. ;
_c2019
300 _a256p;
_c28x22cm
520 _aColor psychology shows that color has great influence on our mind, and it has been widely applied in product packaging to achieve great success in boosting sales.This book shows the critical roles that color plays in branding and marketing, and introduces the basics of color theory.
546 _aEnglish
650 _aNC997-1003 Commercial art. Advertising art
942 _cBK
_2lcc
999 _c2159
_d2159