000			01983nam a2200193Ia 4500
001			2104
003			OSt
005			20241010142700.0
008			230112s9999 xx 000 0 und d
020			_a9789887852834
040			_c--
245		0	_aResponsive Logos _b: Designing for the Digital World
260			_aHong Kong; _bSandu Publishing; _c2018
300			_a240p; _c29x21cm
520			_aTechnological evolution gives people the possibility to receive information from different sources by means of various devices. In the field of branding, logos have to be optimized for smart phones, tablets, TVs and desktops and meet users' needs at the same time. It's not new; traditionally, a designer is used to preparing a few variants of the same logo to use for different purposes (horizontally, vertically, short, tall, small, etc.) in different media (book covers or spine, advertisements, positive/negative...).Today, in what is becoming a branding trend, the ability to adapt has assumed more importance given that within the diverse spectrum of current displays and formats a logo has to preserve its personality and identity in a wide range of sizes. Just like webpages, brands adapt and change their visual appearance depending on the width of display devices. For this, in some cases measurements are already taken to reduce logo details and reorganize identifiable elements to avoid losing the identity that characterizes them. In other cases, designers abandoned the old logos that no longer work well today and create more flat designs to suit today's media. This book features both trends with detailed analysis to help designers make logos that are both useful and stylish in this digital era, through examples of brands with design variants for all types of physical and digital supports in addition to the responsive adaptation of the brand in diverse display formats.
546			_aEnglish
650			_aNC997-1003 Commercial art. Advertising art
942			_cBK _2lcc
999			_c2104 _d2104