000			01677nam a2200193Ia 4500
001			2103
003			OSt
005			20241010142926.0
008			230112s9999 xx 000 0 und d
020			_a9781631595943
040			_c--
245		0	_aIdentity Designed _b: The Definitive Guide to Visual Branding _c/ David Airey
260			_aBeverley; _bQuarto Publishing Group; Rockport; _c2019
300			_a288p; _c26x22cm
520			_aIdeal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.
546			_aEnglish
650			_aNC997-1003 Commercial art. Advertising art
942			_cBK _2lcc
999			_c2103 _d2103