Strategic Advertising Management/  Fifth edition 
Larry Percy & Richard Rosenbaum-Elliott 
 - 5th edition;  
 -  Oxford University Press;   2016 
 - 429p;   25x19cm 
<br/><br/> Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9780198703655 
<br/><br/><label>LCCN: </label>2015955917 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Adevrtising<br/>HF5801-6182 Commerce- Business- Advertising