TY  - BOOK
AU  - Young, Antony
TI  - Brand Media Strategy: Integrated Communications Planning in the Digital Era/  Second Edition
SN  - 9781137279569
AV  - HF5415.1255.Y68 2014 
U1  - 658.8'27--dc23 
PY  - 2010///;  2014
PB  - Palgrave Macmillan; 
KW  - HF5410-5417.5 Commerce- Business-  Marketing. Distribution of products
KW  - Internet marketing
KW  - Social Media
N2  - Integrated Communications Planning in the digital era
ER  -