TY  - BOOK
AU  - Lester, Jo-Anne
AU  - Scarles, Caroline
TI  - Mediating the Tourist Experience: : From Brochures to Virtual Encounters
SN  - 9781138255609
AV  - G155.A1L4346 
U1  - 659.19'91-- 
PY  - 2016///
CY  - USA
PB  - Routledge
KW  - G154.9-155.8 Travel and state. Tourism
N2  - Traditionally, tourism media has referred to the image of destinations constructed through media texts such as brochures and postcards, with increasing attention towards other mediascapes such as films and television. Yet, with prolific advancements in technologies of media communication, such traditional formats have experienced a shift in the productive and consumptive practices through which they come into being. The possibilities of production and subsequent consumption are unequivocally changing the ways in which tourists imagine, understand and engage with destinations. This book therefore explores the role of tourism media and mediating practices in the development of non-linear processes of communication and understanding as both producers and consumers come together to negotiate the tourist experience
ER  -