Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire/ Paul Smith

Storytelling may be an age-old tradition, but in today's corporate world, it's also been embraced as a uniquely powerful business practice. Top organizations utilize it as a means to communicate vision. Forward-thinking business schools now include storytelling courses in their management curriculum. As a leader or a manager, if you're not using storytelling as a method to rally your troops and convince others of your ideas, you're missing out on one of the most powerful tools you have at your disposal. Packed with over 100 ready-to-use narratives organized by different business challenges, Lead with a Story helps you get started . . . even if you think you don't know the first thing about telling a story. The book shows you how to connect with bosses, employees, customers, and others on a deep and immediate level using the power of story. Communicationin management; Storytelling; Leadership; Organizational behaviour

English