Color Sells : Choose the right colours for your package / Huang Shaojun

Material type: Text

TextPublication details: Hong Kong; SendPoints Publishing Co; 2020Description: 256p; 28x22cmISBN:

9789887928386

Subject(s):

NC997-1003 Commercial art. Advertising art

Summary: Color psychology shows that color has great influence on our mind, and it has been widely applied in product packaging to achieve great success in boosting sales.This book shows the critical roles that color plays in branding and marketing, and introduces the basics of color theory.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	SAF Reference Library	Drawing. Design. Illustration.	NC997-1003 15.5 (Browse shelf(Opens below))	Available		2101

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Previous	NC997-1003 15.2 Duotone : Limited colour schemes in graphic design	NC997-1003 15.3 Visual Harmony : Proportion in Graphic Design	NC997-1003 15.4 Iconism : Designing Modern Icons and Pictograms	NC997-1003 15.5 Color Sells : Choose the right colours for your package	NC997-1003 15.6 Greetings from Retro Design : Vintage Graphics Decade by Decade	NC997-1003 15.7 Identity Designed : The Definitive Guide to Visual Branding	NC997-1003 15.8 Responsive Logos : Designing for the Digital World	Next

Color psychology shows that color has great influence on our mind, and it has been widely applied in product packaging to achieve great success in boosting sales.This book shows the critical roles that color plays in branding and marketing, and introduces the basics of color theory.

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