Mediating the Tourist Experience : From Brochures to Virtual Encounters
Mediating the Tourist Experience : From Brochures to Virtual Encounters
/ Lester, Jo-Anne; Scarles, Caroline
- USA; Routledge; 2016
- 294p; 21x15cm
Traditionally, tourism media has referred to the image of destinations constructed through media texts such as brochures and postcards, with increasing attention towards other mediascapes such as films and television. Yet, with prolific advancements in technologies of media communication, such traditional formats have experienced a shift in the productive and consumptive practices through which they come into being. The possibilities of production and subsequent consumption are unequivocally changing the ways in which tourists imagine, understand and engage with destinations. This book therefore explores the role of tourism media and mediating practices in the development of non-linear processes of communication and understanding as both producers and consumers come together to negotiate the tourist experience.
English
9781138255609
2013011977
G154.9-155.8 Travel and state. Tourism
G155.A1L4346
659.19'91-- / dc23
Traditionally, tourism media has referred to the image of destinations constructed through media texts such as brochures and postcards, with increasing attention towards other mediascapes such as films and television. Yet, with prolific advancements in technologies of media communication, such traditional formats have experienced a shift in the productive and consumptive practices through which they come into being. The possibilities of production and subsequent consumption are unequivocally changing the ways in which tourists imagine, understand and engage with destinations. This book therefore explores the role of tourism media and mediating practices in the development of non-linear processes of communication and understanding as both producers and consumers come together to negotiate the tourist experience.
English
9781138255609
2013011977
G154.9-155.8 Travel and state. Tourism
G155.A1L4346
659.19'91-- / dc23